Build Your Brand

How to Build a Brand: 5 Easy Steps

 

1. Identify Your Target Audience
2. Competitor Research
3. Build Your Brand Identity & Voice
4. Colors, Themes, Fonts & More
5. Craft A Cohesive Customer Journey

 

Just getting your business off the ground? Don't miss these 5 steps for building your brand! Save time and money to set your business up for success! Not a new business? Our guide goes beyond flashy colors and a sleek design. Are your marketing campaigns performing as well as they could be? Your ads may not be reaching the right audience. Read more from our team at Digital Valley 360!

 

1.) Identify Your Target Audience

 

• Demographic & Interests: Age, gender, locations, income, and more. Use your social media pages to discover who is engaging most with your posts. What are their interests? What are their hobbies? Pay attention to #hashtags! Use ads campaigns like Google Ads & Bing Ads for this as well.
• Buyer Persona: Use data gathered from your social media and ads campaigns to create detailed buyer profiles representing your ideal customers. Take your time here. Understanding your customers makes it easier for your brand to reach and connect with them.

 

2.) Competitor Research

 
• Direct vs Indirect Competitors: Same products/customers versus different products but a similar or related customer need. Most people miss this step. Use industry directories to locate top competitors in your space and Google search to find who is ranking for top keywords in your industry.
• SWOT Analysis: Strengths, weaknesses, opportunities, and threats. Dig into your competitors' online performance with popular SEO tools like Ahrefs and SEMrush. Use Google's Market Analysis tool to research market trends or identify possible customers!

 

3.) Build Your Brand Identity & Voice

 
• Core Values & Mission Statement: Now that you know your audience, it's time to talk to them! Remember what your business's beliefs and values are. Why does your business exist? What need are you trying to fill? And, what makes you different? Apply this verbiage into your voice and tone and speak directly to your audience!
• Voice & Tone: What is your business's tone? Serious/funny, formal/casual? Whatever you decide - the importance here is consistency across channels for an optimized user journey and stronger customer engagement! A content style guide is helpful to align the brand's communication style across your website, social media, ads, and more!

 

4.) Colors, Themes, Fonts & More!

 
• Color Palette: Based on your competitor analysis, determine which colors are most associated with your industry. Then, use some basic color theory to find which colors best convey the emotion of your brand voice. Take a peek at our graphic here to find what colors are most related to which feeling.
• Fonts & Logo: Put it all together! Get creative here and craft a meaningful logo that incorporates all the research and intention that went along with building your brand. First impressions are everything!

 

5.) Craft A Cohesive Customer Journey

 
• Consistency is key in building a brand. Nike, Apple, Amazon, etc. Each of them has a seamless customer journey and cohesive marketing ecosystem. Each team works in tandem to boost the impact of the business, and that's what we strive for every day!

 

Build Your Brand With Digital Valley 360

 

Are you ready to get started? Ditch the old design and contact our team to get your free quote on your new logo or web design today. Looking for brand alignment across your marketing channels? Don't wait, call now!

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