Best Tools for SEO

Google Search Console (GSC), Google Analytics (GA4), Ahrefs, SEMRush and More! Discover the best free and paid tools for SEO online. Is your website ranking for top Keywords? Follow along as I break down the top (most-used) SEO tools, used by actual SEO's in the industry.

You're either a business owner managing your own site, or an professional SEO looking for the best resources! Take it from me (an actual SEO/Web Dev) SEO tools, as seen on IG ads, are a dime-a-dozen. Here are the actual tools you'll need to rank your site and monitor performance. Let's start with the basics!

Keyword Research Tools

• ‍Ahrefs Keywords Explorer – Offers extensive keyword data, including keyword difficulty, search volume, an competitor analysis.‍
• Google Keyword Planner – A free tool from Google Ads that provides keyword ideas, search volume, and competition levels.

On-Page SEO Tools

• ‍Yoast SEO (for WordPress) – Helps optimize content, generate XML sitemaps, and improve readability.‍
• PageSpeed Insights – Analyzes page speed and offers performance improvement recommendations.

Technical SEO Tools

• ‍Google Search Console – Monitors website performance, detects indexing issues, and tracks search queries.‍
• Screaming Frog SEO Spider – Crawls websites to identify broken links, duplicate content, and technical issues.‍
• GTmetrix – Analyzes website loading speed and provides optimization suggestions.

Backlink Analysis Tools

• ‍Ahrefs Backlink Checker – Offers detailed backlink profiles and competitor link analysis.‍
• SEMrush Backlink Analytics – Tracks new and lost backlinks, referring domains, and anchor text distributions.

Rank & Performance Tracking Tools

• ‍Google Search Console (Performance Report) – Provides keyword ranking insights for organic searches.‍
• Ahrefs Rank Tracker – Tracks keyword rankings across search engines over time.

Analytics and Reporting Tools

• ‍Google Analytics – Tracks website traffic, user behavior, and conversion metrics.‍
• Ahrefs Site Explorer – Monitors organic traffic, backlinks, and keyword rankings.‍
• Looker Studio (formerly Google Data Studio) – Creates customizable SEO reports and dashboards.

As you can see there are a few tools mentioned repeatedly across this list. GSC, GA4 & Ahrefs are going to be you bread-and-butter when it comes to Organic SEO tracking and reporting. Screaming Frog, you'll use to sun site crawls as well. GSC and GA4 are free whereas, Ahrefs and Screaming Frog both have free and paid options.

When it comes to setting up these tools for best use and success- trust the pro's (that's me) at Digital Valley 360! We'll help you get set up and ensure proper tracking. Call now for your free consultation and get started today!